
Cheap labour and minimal overheads may make fake watches a lot cheaper than Swiss originals, but the most accurate fakes are still far from cheap, costing many hundreds and sometimes even thousands of dollars. The most complex part that requires the most skilled labour to make, the movement, is still a long way off the originals. That’s why the most accurate fakes are often considered to be the ones with closed case backs. Those are huge numbers in relation to the watch industry, but generally luxury watches aren’t worn by the majority of people, so you would expect that in terms of fakes, it sits pretty low down in the overall priority of things. As it happens, despite the relatively high cost of luxury watches compared to other fashion items, it still sits in the top five of the most faked things in the world, making up 7% of all the products produced by fakers. It sits just behind fake electricals, leather goods, clothing and, at the top, footwear, which makes up almost a quarter of the faked goods made globally.
Types of counterfeits
A good starting point when assessing if a Rolex is genuine is to pay attention to the watch movement. The seconds hand on a real modern Rolex ticks 8 times per second (or 5-6 times per second on a vintage model), creating a “sweeping” visual. Many fakes use cheap quartz movements, so if it ticks only once per second, unless it’s replica rolex an Oysterquartz or a Texano (not likely) it’s surely fake. As one of the most coveted luxury watch brands in the world, Rolex uses only the most durable and high-quality materials. Any authentic Rolex feels substantial and solid, whether it’s made from the heavy-duty Oystersteel or the lighter-weight RLX Titanium or platinum.

The Sapphire Glass of Authentic Rolex Watches
This practice died out in the early 1870s, as the Swiss could not compete, so surrendered the mass-market field to U.S. firms and focused on branding high end status symbols. From 2002 onward, Rolex started engraving the crystal with a tiny crown logo next to the 6 o’clock mark as an anti-counterfeiting measure. Counterfeiters often fake this, but they make it too visible, so counterintuitively, seeing this laser-etched coronet in photos is actually a red flag. A skilled photographer can capture a real LEC with the right lighting though, as shown below, and legit LEC’s are more pointillated and less “foggy” than fake ones.
How to Spot a Fake Rolex with Laser-Etched Coronet (LEC) on Glass
The low-quality black writing, combined with the poor embossing of the Rolex logo, are more signs of a fake. The serial number should be at 6 o’clock, so if the “ROLEXROLEXROLEX” writing goes all the way around with no break for a serial number at the bottom, that’s a sure sign of a cheap fake. So if you see a tiny 1940’s Rolex cocktail watch, for instance, it’s probably real. If you’re shopping for a pre-owned Rolex it’s best to choose a trusted grey market dealer with a good reputation and an authenticity guarantee.
How to Spot a Fake Rolex Bracelet
Yet, as the art of counterfeiting has evolved, so has the complexity of these deceitful creations. The emergence of ‘super fakes’ brings a new level of intricacy, making it challenging to distinguish these impostors from the real treasure. It’s precisely for this reason that we’ve gone the extra mile to craft an informative video for you.
What is the Price of a Rolex Daytona in 2025?
Navigating the nuances of luxury timepieces requires more than just a keen eye – it demands expertise. Our dedicated team of specialists verifies every detail, offering you the peace of mind that comes with certainty. Every watch in our curated collection is a testament to authenticity, backed by our commitment to transparency and excellence.
Bezel Feel
The cloned movements miss the mark on the exquisite finishing touches and the dependable accuracy that Rolex is renowned for -the very attributes that make a Rolex much more than just a timekeeper. The legality of Rolex imitations is a complex matter that revolves around the fine line between imitation and counterfeiting. While owning a Rolex imitation as a stylish accessory may not raise legal concerns for most individuals, it is crucial to remain informed and make purchases from reputable sources. Remember that the world of horology offers a diverse array of watches, including legitimate homage pieces that honor the legacy of Rolex without breaching legal boundaries. So, whether you’re seeking the prestige of a genuine Rolex or the charm of a well-crafted homage, it’s essential to choose your timepiece wisely and within the confines of the law.
More from Automatic Watches
Oftentimes, a real example of the watch needs to be present and, for watches with a closed case back, as most Rolexes are, you need to take the case back off to see the movement. That means there’s not just one version of a fake watch, there are many, and they are changing all the time, often reissued with a list of identified improvements made to closer match the genuine. These improvements happen quickly too, sometimes even mere months apart. Compound this with the fact that there are multiple different factories competing to produce the most accurate edition and you have a surprisingly efficient iterative model. Therefore, caution is advised when considering a Rolex purchase from these platforms. Given the complexity involved in verifying a real Rolex, and the high stakes of inadvertently purchasing a fake, we suggest steering clear of these marketplaces.
How to Spot a Fake Rolex
- This information helps you compare the specific watch with its reference number to ensure that everything matches the description.
- The crown is typically located at the 12 o’clock position on most classic watches, except for the Day-Date model, where it is located beneath the day window at the 12 o’clock position.
- Without in-depth knowledge of Rolex authentication, navigating these sites can be risky.
- On the other hand, most Rolex watches are equipped with mechanical (either automatic or manual-winding) movements.
- Today, almost all Rolex dive watches have the Triplock crown, but older models still in production, including the Submariner 14060M, still use the Twinlock technology.
- They do not have a clear window showing the movements on the back of the watch.
- For the date font itself, to verify it you would need an authentic watch to compare side by side.
The vast majority of fake Rolex watches in the world are cheap, easy-to-spot knockoffs. It’s a very obvious fake,” says Matthew Bain, a Miami-based watch expert who operates Matthew Bain, Inc. Pull all this together and what does it mean for someone hoping not to get stung? Well, to be honest, it means that you can’t rely upon yourself to reliably determine if a watch is fake or not.
Cyclops Lens
The dial of an authentic Rolex watch is meticulously crafted — inconsistent fonts and spacing, as well as smudges are a giveaway of cheaper printing methods used in fake pieces. In the event that you are looking at what would be a vintage Rolex, then there is a chance you will see wear and tear due to the age of the watch. Any scratches on the case should be the same color as the case itself not considering shadows, as Rolex watches are made of solid metals.
How to Spot a Fake Rolex Watch: Final Thoughts
Others in the community won’t buy watches from you if they know you are selling or even own fakes. Typically, those who buy Rolex watches want their purchase to be known by collectors and other professionals. While the average person on the street may not realize that you are wearing a fake Rolex, collectors and those in the know may realize and your reputation can be damaged.
Are Rolex Replicas Legal? Unraveling the Mystery
- This laser-etched crown is nearly invisible to the naked eye and can typically only be seen under magnification or with a strong light source.
- The hour markers, five-pointed crown and hands don’t catch the light as they should; their edges aren’t crisp and, when you zoom in, you can see evidence of machining which the genuine watch would never display.
- Counterfeit watches might have less attention to presentation or protective measures.
- Another red flag is any spelling mistakes, crooked or misplaced text, different font style or size, misaligned hour and minute markers, or awkward spacing of features.
- You have to look through a magnifying lens to see the difference in the thin straight lines.
- Overall, Switzerland is producing some 20m watches per year, and it’ll be no surprise that, by market share, Rolex caps that, producing around a million watches annually.
Despite this, we caution against the DIY approach of water-testing a Rolex at home. The risks outweigh the benefits, especially if the authenticity of your Rolex is in question. Submerging a potentially counterfeit watch could cause irreversible damage, closing the door on any possibility of a return. Moreover, vintage pieces or those requiring service might also fail such tests, despite being genuine. For peace of mind, and to safeguard the intricate craftsmanship of your timepiece, it’s wise to entrust this verification to the seasoned expertise of a professional. Their evaluation will not only confirm authenticity but also ensure the enduring legacy of your Rolex remains uncompromised.
Zenith Watch Releases
Or if you have a genuine watch by another luxury brand such as TUDOR (Rolex sister company), Omega or TAG Heuer, then compare with that for an initial view. Real Rolex watch weight is also very specific, all watches of the same model are identical, for example a true Rolex Submariner should weight 155 grams. Since the turn of the millennium, Rolex has added a subtle yet distinctive authentication feature to its watches.
It’s just got a lot harder to spot a fake Rolex. Here’s what to look for
It’s important to check the manufacture date of a particular model to determine which crown technology was used. On an authentic Rolex, the winding crown and its stem are made from a single piece of metal. Examine it closely with a magnifying glass for signs that it’s been glued together. The second hand on a real Rolex should appear to the naked eye to rotate smoothly around the face. That’s because the high precision of a Rolex movement is actually broken down into eight tiny micro-ticks per second, making it look like a continuous motion. Since the weight of any watch depends on multiple factors, it’s important to note that you can’t judge the authenticity of a Rolex by its weight alone.
Japanese grade watches use 316L steel while the Swiss grade is manufactured from 904L Steel which is a much durable, rust and corrosion-resistant but at the same time more costly and complicated to produce. Swiss grade watches are manufactured on machinery that is cloned to match Swiss technology and standards, therefore a higher accuracy and finishing is to be expected. Our high-quality Rolex models feature a double core silicone “O” Rings, made of solid tube rubber create an airtight seal, providing decent IP65 water resistance (rain/spash proof).
What Movements Are Used in Rolex Watches?
Note, that this photo is done using an ultra macro lens, for the purpose of comparison, here is a photo of two buckles from an authentic and Replica Rolex Daytona. Rolex started engraving the rehaut in 2004, therefore any model before that will not have it. For the date font itself, to verify it you would need an authentic watch to compare side by side.

So, they duplicate the machinery itself, a process they have become better and better at. The reality is that the evolution of technology means a fake watch can indeed be very accurate, almost imperceptible. Of course, this naturally gives rise to the notion of cost difference, which we’ll get onto in a moment. But as far as the outside of the fake watch goes, considerable time and effort is spent on making it as close to the original as possible, and as time goes by, that becomes closer and closer to identical.
- The artistry involved in the genuine Rolex dial, hands, and hour markers is nothing short of immaculate, a standard that fakes often fall short of reaching.
- Similarly, watches from Rolex’s Day-Date collection are exclusively made with precious metals, specifically gold or platinum, and any made with other materials are likely to be fake.
- If you spend a lot of money buying a fake Rolex, you could easily have all that money wasted if your watch is taken away.
- From the lustrous case to the meticulous craftsmanship of the crown, the smooth sweep of the hands, the iconic bezel, the elegant bracelet, and the secure clasp – every aspect is a testament to Rolex’s commitment to excellence.
- Starting on the outside, you can see that the printing of the dial text is marginally less precise.
- But the weight difference between two real watches of the same model and size is negligible.
- Cheaper replica watches can lack the crown or have it engraved rather than laser-etched.
- Finally, the Rolex Sea-Dweller Deepsea is water-resistant to 12,800 feet (3,900 meters).
The Rolex crown logo itself is very detailed, finely crafted and well-proportioned, with five symmetrical points of the crown — no more and no less. As counterfeiting technology and methods advance, understanding the intricacies of genuine Rolex watches becomes increasingly important for prospective buyers. Fake watches are a billion-dollar industry, with an estimated 30 million to 40 million introduced to the market each year, according to the Federation of the Swiss Watch Industry.
The GMT-Master and GMT-Master II collections have a unique two-tone bezel in different color combinations. Any Rolex watch with a two-tone bezel will have a distinct line dividing the face of the watch horizontally through the numbers 6 and 18 on the bezel markers. If the two colors appear to bleed into each other or the colors split anywhere else on the bezel besides the numbers 6 and 18, then that watch is a fake Rolex. Knowing how to spot a fake Rolex is mostly about knowing what a real one looks like, but there are often some dead giveaways.
Just because a Rolex has had parts replaced, that doesn’t necessarily mean it’s fake. It used to be commonplace for Rolex to replace worn-out parts when performing a service, and that was also what most customers wanted. You just want to make sure that any parts that were replaced are disclosed in the sale because all-original Rolexes are generally more valuable.
It is primarily distinguished by its lower build quality than the original and are significantly less accurate. Examples of commonly counterfeited digital watches are popular Casio watch models such as F-91W and various G-Shock models. A counterfeit watch (or replica watch) is an unauthorised copy of an authentic watch. High-end luxury watches such as Rolex, Patek Philippe and Richard Mille are frequently counterfeited and sold on city streets and online. With technological advancements, many non-luxury and inexpensive quartz watches are also commonly counterfeited. Serious watch-nerd stuff, though, is what you’re paying for – even if what you thought you were paying for was just a brand name and one of the most desirable watches on the market.
Rolex is known for using 904L stainless steel, a premium grade that is more resistant to corrosion and has a higher polish than the more commonly used 316L steel in counterfeit watches. According to “Wikipedia“, 904L is harder than regular 316L steel and has superior resistance to localized attack. This material gives authentic Rolex watches a distinctive weight and luster. If you compare a real Rolex with a fake, the difference in the steel’s finish and feel is often apparent. Pay attention to the shine and resistance to scratches, as 904L steel maintains its appearance longer and has a more luxurious feel. One of the most subtle yet telling signs of an authentic Rolex is the micro-etched crown at the 6 o’clock position on the crystal.
A question you might be wondering about is how the fake watch industry is capable of improving the accuracy of its production. High quality machinery used by the Swiss watch industry is incredibly expensive, prohibitively enough that many Swiss brands themselves cannot afford them. There can be notable differences between genuine Rolex packaging and that used with counterfeits. Genuine packaging reflects the brand’s impeccable standards and displays the same commitment to quality and attention applied to their watches. Examples include precision pouch stitching, accurate embossing, and perfect box corners. Rolex maintains a database of serial numbers and the corresponding watch manufacture date.
The time-telling of a fake Rolex would not be as accurate and you would spend a lot of time and resources fixing the time-tracking capabilities. You may also find a fake Rolex made with materials that can cause an allergic reaction to sensitive skin. – They would have a guarantee of authenticity and warranties on the watch. These serve to assure you that they have reviewed each watch for authenticity and quality before putting them up for sale.
It can’t stop the production, it can’t stop the purchase or the shipment, it can try to stop the import—although many fake watches arrive in the country disguised within other products—but ultimately it’s a bit stuck. Fake watch manufacturers are known for using an original example to scan and replicate, but even then, there are small details that just aren’t quite right. Surprisingly, there’s an entire community dedicated to making these fake watches closer to the original. Shades of colour, thickness of print, size of markers—if they’re out, even by a small amount, the community will report it.