Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. Simply enter the URL of your website into this SEO tool and get an immediate report card BHS Links on your SEO efforts. From there, you may sign up for the HubSpot Academy SEO course, which teaches you how to improve your website’s SEO and user experience (UX).
Surfer SEO is a tool that’s been around for a while, and I’ve been using it for quite some time on and off, here and there. I included it in this list because they’ve launched Surfer AI, which allows you to write content faster with AI. If you want to check out the tool, it’s completely free, and Max, the CEO, gave me a 20% off coupon code for my readers. So use code MARKETERMILK at checkout for 20% off any paid plan. The tool claims to help you with automating any workflow with AI and it’s pretty true.
✍️ SEO tools to help you with content
It includes 40+ tools for SEO, PPC, and SMM, allowing up to 5 projects, 500 tracked keywords, and 100,000 crawled pages per month. BrightLocal, Moz Local, and Localo are some of the best tools for local SEO in 2025. They help businesses manage their Google Business Profile, build citations, and track local search rankings, making it easier to connect with nearby customers. In 2025, popular free SEO tools include Google Search Console, Ubersuggest, and Ahrefs Webmaster Tools. These SEO tools help you conduct basic keyword research, analyze backlinks, and monitor your site’s health, all without any cost. For those new to SEO, tools like Yoast SEO, Ubersuggest, and Google Search Console are great starting points.
SEO Writing Assistant
See how hard it will be to get into the top 10 search results for any keyword. You can use it to find and capitalize on trending topics and avoid creating content about those with waning interest. Keyworddit extracts keywords from Reddit communities, which is a great way to find topics your audience is interested in. People Also Ask is a SERP feature that shows popular questions related to your search query. AlsoAsked pulls these questions and shows you all PAA questions related to your topic.
The Synup Listing Scan is a complete audit and review of your local listing profiles. You can access most of the features in the free version and crawl up to 500 URLs for free. If you want advanced features, such as crawl comparisons, Google Analytics integration, and spelling and grammar checks, upgrade to the paid version for $259 per year.
It also gives you important keyword data, such as search volume and Keyword Difficulty. So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site. Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner. Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.
Our Backlink Checker allows you to see what your competition is up to and utilize their strategies to move ahead of them. If you’re looking for online growth in May and beyond, then Ranktracker is an essential tool. Backlinks are crucial for building domain authority and improving search engine rankings. Backlink analysis tools help you track and evaluate the quality and quantity of backlinks pointing to your website. They provide insights into the sources of backlinks, their impact on your SEO, and opportunities for acquiring high-quality links. SEO tools are search engine optimization software that helps website owners improve their visibility on Google.
Optimizing for these can boost your chances of ranking higher and driving more traffic. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data.
- For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually.
- While DinoRANK isn’t entirely free, its pricing is so affordable compared to premium tools like Ahrefs or Semrush that it might as well be.
- From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites.
- Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks.
Google Trends allows you to analyze search trends anywhere in the world. So, you can visualize your most important metrics in one place. It shows your average ranking positions for up to 1,000 top queries. High volatility means results are changing more than usual—possibly due to an algorithm update.
This is a simple way to improve page speeds (which can influence your Google rankings). You install a tracking code that enables the tool to gather data about visitors’ activity. SEOquake is a free browser extension that provides SEO data about search engine results pages and individual webpages. If this free SEO tool finds any issues, try to resolve them quickly. Semrush’s Keyword Magic Tool is a keyword research tool that lets you search our database of over 25 billion keywords from 142 countries. SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them.